Brunello Cucinelli, the cashmere's philosopher-entrepreneur
Convinced that the tranquil and beautiful setting would enjance creativity and build a community where workers follow a scale of share values, Brunello Cucinelli made the 14th century hamlet of Solomeo home to his humanist enterprise. The offices and workshops were set up in the medieval fortress. No matter what job a worker does: everyone knows that his work is a key part of a greater whole. Combining ancient and modern, company objectives and human needs is the secret behind this humanist entrepreneur famous worldwide for its cashmere collections of incredible quality and his philosophy has became a happy example of modern economics studied by prestigious universities.